Fairways Worth the Trip: Must-Play U.S. Golf Destinations in 2026

From rugged coastal links to sun-baked desert layouts and classic resorts steeped in history, the United States offers diverse golf travel options. Whether you’re...

COLE HAAN LAUNCHES GOLF APPAREL CATEGORY FOR SPRING 2026

Cole Haan, the iconic American lifestyle and accessories brand, today announced the global launch of Cole Haan Golf apparel. The introduction marks the brand's first...

BRIDGESTONE AND U.S. KIDS GOLF UNLEASH NEW BOOM IT JUNIOR GOLF BALL TO POWER THE NEXT GENERATION OF GOLFERS

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced the new BOOM IT JUNIOR golf ball, which is aimed at young players who need a...

Akshay Bhatia Captures Arnold Palmer Invitational in Dramatic Fashion

Under the bright Florida sun and amid the demanding challenge of Bay Hill Club & Lodge, Akshay Bhatia delivered the kind of fearless performance...

GOLFZON Establishes U.S. As New Global Business Hub To Accelerate Worldwide Growth And Expansion

GOLFZON, the leading global golf platform company, today announced the formation of a new Global Business Division based in Virginia. The move marks a...

ZYRTEC® Joins PGA TOUR as the First Official Allergy Relief Sponsor

ZYRTEC® announced a multiyear strategic brand partnership between the allergy relief brand and the Professional Golfers' Association (PGA) TOUR, making ZYRTEC® the first Official Allergy Relief Sponsor of...

PUMA GOLF PAYS TRIBUTE TO THE KING WITH NEW SEASONAL COLLECTION

PUMA GOLF proudly announces the release of its latest ARNOLD PALMER collection. Inspired by his boundary-pushing style, the new spring iteration of the collection...

Technics named Official Audio of the PGA TOUR and PGA TOUR Champions

The PGA TOUR and Technics, a brand of Panasonic Holdings Corporation, today announced a new multi-year marketing partnership that designates Technics as the Official...

Nico Echavarria Breaks Through at the Cognizant Classic

Armed with a bag full of Srixon and Cleveland Golf equipment, Nico Echavarria delivered a complete performance at the Cognizant Classic in The Palm...

TURTLESON RENEWS PARTNERSHIP WITH 59CLUB TO FUEL INTERNATIONAL GROWTH

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, today announced the renewal of its partnership with 59club....

Leading with Confidence: The Play Easy Movement

At XXIO, we believe golf is more than just a game, it’s a lifestyle. Through our newest campaign, Play Easy, we’re redefining the experience for...

Topgolf Appoints David McKillips as its Chief Executive Officer

Modern golf entertainment leader, Topgolf International, LLC, announced the appointment of David McKillips as its Chief Executive Officer. In this role, McKillips will oversee...

Dunlop Sports Presents “Inside the Ropes”

Welcome to Inside the Ropes, Dunlop Sports Americas’ newest destination for all things Srixon, Cleveland Golf, and XXIO. From brand campaigns and ambassador spotlights to products...

Hyatt Brand Expands in the Mid-Atlantic with the Historic Seaview Hotel & Golf Club

Hyatt Hotels Corporation welcomes Seaview Hotel & Golf Club, to the Destination by Hyatt brand. The Galloway, New Jersey resort gives guests and World...

PGA TOUR University Announces Huntington Bank as Official Sponsor

PGA TOUR University announced The Huntington National Bank as an official sponsor, extending the bank's sports marketing efforts and reinforcing its commitment to collegiate...

Chris Gotterup Earns Breakthrough Win at Phoenix Open

The sun dipped low over the rugged Superstition Mountains on Sunday evening, bathing TPC Scottsdale in a golden glow that felt fitting for a...

The Year Ahead: Inside the PGA Tour’s 2026 Season

The 2026 PGA Tour season arrives at a pivotal moment for professional golf, carrying with it a mix of renewal, rivalry, and unresolved questions...

Rose Rolls Back the Clock with Commanding Win at Torrey Pines

The familiar cliffs of Torrey Pines provided a fitting backdrop for one of the most impressive performances of the PGA Tour season. Over four...

Srixon and Malbon Golf Team Up for Inaugural Malbon Buckets Cup Tour

SRIXON® is proud to announce a new partnership with Malbon Golf for the inaugural Malbon Buckets Cup Tour, a first-of-its-kind competitive golf series designed...

PGA Tour Twins Parker and Pierceson Coody Join Turtleson Team

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, has announced a partnership with PGA Tour players Parker...

Srixon Continues LPGA Momentum, Adds Brooke Matthews and Jenny Shin to 2026 Tour Staff

Building on recent success and looking ahead to the future, SRIXON® is expanding its LPGA Tour roster by welcoming Brooke Matthews and Jenny Shin...

73rd PGA Show Showcases Golf’s Momentum, Innovation and Global Community as Industry Launches a Strong 2026 Season

The 73rd PGA Show, held January 20-23, 2026, delivered a powerful statement on the strength, scale and future of the global golf industry, welcoming more...

Scheffler Sets the Standard in the Desert

Scottie Scheffler made Sunday at The American Express feel less like a shootout and more like a lesson in control. On a course designed...

COBRA GOLF ® INTRODUCES MIM PUTTER FAMILY ENGINEERED WITH LA GOLF TECHNOLOGY

COBRA Golf®, a leader in golf club innovation and performance-driven design, today announced the launch of its all-new MIM Putter Family, a complete lineup engineered...

COBRA GOLF® LAUNCHES 3DP TOUR PUTTER FAMILY

COBRA Golf®, a leader in golf club innovation and additive manufacturing, today introduced the all-new 3DP TOUR Putter Family, a performance-driven lineup that harnesses the...

XXIO Casts Sports Broadcaster Charissa Thompson as Latest Brand Ambassador

XXIO®, a global leader in premium lightweight golf equipment, proudly announces television host and sports broadcaster Charissa Thompson as the brand’s newest ambassador. Known...

Dunlop Sports Americas Bolsters Retail Marketing Initiatives with Hiring of Kyle Freeman

Dunlop Sports Americas is excited to announce the hiring of Kyle Freeman as its new Retail Brand Marketing Director, a role focused on shaping...

New Look, New Era, Same Obsession: Srixon’s Global Rebrand Unites Golfers Worldwide

SRIXON®, a global leader in tour-quality golf equipment and innovation, announces the launch of its new global brand platform, “Obsessed With It,” marking a powerful...

CookUnity and New York Golf Club Announce Partnership to Elevate the Meals of the Next Generation of Golfers

CookUnity, the world’s first chef-to-you platform delivering meals from Michelin-starred restaurateurs, James Beard Award winners, and celebrity chefs, kicked off a new partnership with...

Winter Edition Feature: Checkmate! How Rory McIlroy Conquered the Year

When Rory McIlroy walked off the 18th green at Augusta National in April 2025, he didn’t just win a golf tournament. He sealed a...

Andrew Novak and Lauren Coughlin Triumph at the 2025 Grant Thornton Invitational

Sunshine and swagger defined the closing act of the 2025 Grant Thornton Invitational, where Andrew Novak delivered a performance that felt equal parts breakthrough...

Hideki Matsuyama Shines on Sunday, Takes Hero World Challenge in Playoff

Delivering a sizzling Sunday finish, Srixon staffer Hideki Matsuyama captured the Hero World Challenge in a playoff, earning his second career title at the...

Ryder Cup 2025: Europe’s Epic Triumph at Bethpage Black

The Roar in New York The Ryder Cup has always been golf’s loudest stage — a rare collision of patriotism, passion, and pressure. But in...

Kiawah’s Ocean Course: Golf’s Coastal Masterpiece

On the edge of South Carolina’s coast, where the Atlantic pounds the dunes and salt air sharpens every swing, lies one of golf’s most...

Dunlop Sports Americas Strengthens Fitting Initiatives with Bill Price Hire

Dunlop Sports Americas (DSA) is proud to announce the addition of Bill Price, PGA, as its new Director of Fitting. Price will spearhead the...

PXG 2025 Fall Winter Apparel Collection:Utility, Uniform, and Unapologetic Style Define the Season

PXG introduced its 2025 Fall Winter Apparel Collection, a bold reimagining of golf fashion through the lens of utility and uniform. Designed to transition...

Los Angeles Golf Club: Redefining Team Golf in the TMRW Sports Era

The Los Angeles Golf Club (LAGC) is one of six teams competing in TGL, the tech-infused indoor golf league launched by TMRW Sports, the...

Golf In Wine Country at Cabot’s Newest France Property

Cabot Bordeaux is set across 400 acres of verdant landscape in Bordeaux, France The Cabot Collection, developer and operator of luxury resort and residential golf...

Jordan Brand’s New Air Rev Footwear Fuels the Next Era of Golf Innovation

From the driving range to the front nine, the practice green to the final pin, the Jordan Brand Air Rev is grounded in greatness...

Titleist & Pinehurst Unveil On-Campus Fitting & Retail Experience

Titleist, the #1 ball in golf and the game’s leading performance equipment brand, and Pinehurst, the cradle of American golf, announce the official opening...

Srixon Celebrates Another LPGA Victory as Nasa Hataoka Triumphs at TOTO Japan Classic

Srixon staffer Nasa Hataoka is back in the winner’s circle after capturing the LPGA TOTO Japan Classic for her seventh career LPGA title and...

Miyu Yamashita Soars to LPGA Maybank Championship Title with Final Round Surge

Srixon staffer Miyu Yamashita stormed her way up the leaderboard on Sunday, coming from eight shots back to claim her second career LPGA title...

Sunday Swagger and Guinness Serve Up Fresh Styles For Fall

Sunday Swagger, the performance golf and lifestyle apparel company that never sacrifices comfort for personality, is building upon its popular collaboration with the iconic...

Schauffele Returns to Form: A Triumphant End to a 15-Month Drought in Japan

It was more than a win. It was a homecoming, a catharsis, and a reminder that Xander Schauffele remains one of golf’s most composed...

Steven Fisk Claims First PGA Tour Win at the Sanderson Farms Championship

In a tournament known for producing unexpected storylines, the 2025 Sanderson Farms Championship delivered yet another classic. With birdies pouring in, contenders rising and...

Europe Survives U.S. Charge to Win 2025 Ryder Cup at Bethpage Black

Farmingdale, N.Y. — Europe has once again silenced American hopes on home soil, defeating the United States 15–13 to capture the 2025 Ryder Cup...

flyExclusive Names Major Champion and Six-Time PGA Tour Winner Lucas Glover as Golf Ambassador

flyExclusive, Inc. (NYSEAMERICAN: FLYX), a publicly-traded provider of premium private jet charter experiences, names Lucas Glover, a major champion and six-time PGA Tour winner,...

Following Ryder Cup and DP World Tour, BIG Digital Powers Real-Time Engagement at THE PLAYERS Championship and Launches Golf Division

BIG Digital, a leader in immersive experiences for the physical world, proudly announces the launch of BIG Digital Golf, a dedicated division designed to...

Boca Woods Country Club Newly Redesigned Rees Jones “Woods” Golf Course

Boca Woods Country Club opened its newly redesigned Woods golf course. This momentous occasion took place, with a celebration and ribbon cutting ceremony marking...

Magazine

Most Popular