There’s a certain poetry in golf that transcends scorecards—an appreciation for craft, patience, and tradition. It’s no coincidence that many of the game’s most...
Cole Haan, the iconic American lifestyle and accessories brand, today announced the global launch of Cole Haan Golf apparel. The introduction marks the brand's first...
From rugged coastal links to sun-baked desert layouts and classic resorts steeped in history, the United States offers diverse golf travel options. Whether you’re...
CLEVELAND GOLF®, SRIXON®, and SWAG are back for another limited-edition collaboration, and this time, they’re going all in. Introducing the Cleveland Golf, Srixon, and...
Every generation of sports finds its axis — the singular, unmistakable force around which everything else orbits. For two decades, professional golf's axis was...
PGA Tour professional Sahith Theegala has taken an unconventional approach to overcoming mental blocks with certain clubs, working with Ping to create custom numbering...
Bryson DeChambeau's unfiltered advice — and the hard-won wisdom of legends before him — reveals that mastering golf's most unforgiving lies could be the...
A curated collection of precision-milled putters and accessories inspired by the heritage and craftsmanship of the Original Wheated Bourbon brand.
Bettinardi Golf enters a new...
Wheels Up, one of the world's leading providers of on-demand private aviation, appoints athlete Ben Griffin to the Wheels Up Ambassador community. As a...
$20 million grant from Arthur M. Blank Family Foundation seeds initiative to transform the lives of thousands of Atlanta youth annually
With a $20 million...
Srixon’s Hannah Green’s incredible run of form continued this week, as she captured the Australian Women’s PGA Championship in commanding fashion, marking her third...
Cowboys Golf Club has reopened following one of Arcis Golf’s most extensive entertainment-driven transformations. The multi-million-dollar renovation of the world's only NFL-themed golf club includes...
GOLFZON, the leading global golf platform company, today announced the formation of a new Global Business Division based in Virginia. The move marks a...
ZYRTEC® announced a multiyear strategic brand partnership between the allergy relief brand and the Professional Golfers' Association (PGA) TOUR, making ZYRTEC® the first Official Allergy Relief Sponsor of...
PUMA GOLF proudly announces the release of its latest ARNOLD PALMER collection. Inspired by his boundary-pushing style, the new spring iteration of the collection...
The PGA TOUR and Technics, a brand of Panasonic Holdings Corporation, today announced a new multi-year marketing partnership that designates Technics as the Official...
Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, today announced the renewal of its partnership with 59club....
Modern golf entertainment leader, Topgolf International, LLC, announced the appointment of David McKillips as its Chief Executive Officer. In this role, McKillips will oversee...
Welcome to Inside the Ropes, Dunlop Sports Americas’ newest destination for all things Srixon, Cleveland Golf, and XXIO. From brand campaigns and ambassador spotlights to products...
Hyatt Hotels Corporation welcomes Seaview Hotel & Golf Club, to the Destination by Hyatt brand. The Galloway, New Jersey resort gives guests and World...
PGA TOUR University announced The Huntington National Bank as an official sponsor, extending the bank's sports marketing efforts and reinforcing its commitment to collegiate...
SRIXON® is proud to announce a new partnership with Malbon Golf for the inaugural Malbon Buckets Cup Tour, a first-of-its-kind competitive golf series designed...
Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, has announced a partnership with PGA Tour players Parker...
The 73rd PGA Show, held January 20-23, 2026, delivered a powerful statement on the strength, scale and future of the global golf industry, welcoming more...
COBRA Golf®, a leader in golf club innovation and performance-driven design, today announced the launch of its all-new MIM Putter Family, a complete lineup engineered...
COBRA Golf®, a leader in golf club innovation and additive manufacturing, today introduced the all-new 3DP TOUR Putter Family, a performance-driven lineup that harnesses the...
XXIO®, a global leader in premium lightweight golf equipment, proudly announces television host and sports broadcaster Charissa Thompson as the brand’s newest ambassador. Known...
SRIXON®, a global leader in tour-quality golf equipment and innovation, announces the launch of its new global brand platform, “Obsessed With It,” marking a powerful...
OMEGA has joined TGL as the competition’s new Official Timekeeper. The innovative format appeals especially to the brand’s pioneering spirit, and its long-standing connection...
CookUnity, the world’s first chef-to-you platform delivering meals from Michelin-starred restaurateurs, James Beard Award winners, and celebrity chefs, kicked off a new partnership with...
Sunshine and swagger defined the closing act of the 2025 Grant Thornton Invitational, where Andrew Novak delivered a performance that felt equal parts breakthrough...
Delivering a sizzling Sunday finish, Srixon staffer Hideki Matsuyama captured the Hero World Challenge in a playoff, earning his second career title at the...
