SWAG Golf and two-time U.S. Open champion Bryson DeChambeau announced the expansion of their successful accessory partnership into a multi-year apparel partnership. The new Bryson x SWAG collection brings the brand’s bold approach to the full on-course wardrobe, built around the personality and style that has made DeChambeau one of the most followed players in the game. As part of this expanded partnership, DeChambeau will wear SWAG apparel at all professional competitions and within all content.
For SWAG, apparel is its next canvas for the creativity that has earned its headcovers a devoted following. From unexpected references to details that reward a closer look, the brand has built its reputation on products with unmatched personality. Now, that approach will be on display every time DeChambeau steps onto the course or in front of the camera.
“Bryson pushes the limits of what’s possible in this game, and we try to do the same with everything we make. We’ve loved working with him on headcovers, and now fans will see that same energy through our apparel every time he tees it up,” said Nick Venson, Founder & CEO, SWAG.
“Everything I do as a professional golfer is driven by a desire to play my best, show up for fans and grow the game of golf. That’s why I’m expanding my long-standing relationship with SWAG into apparel—with the support of DICK’S Sporting Goods and Golf Galaxy—it’s the start of something special built with and for the people who make this great game what it is today,” said Bryson DeChambeau.
The Bryson x SWAG apparel collection will be dropping 11/19 at SWAGGolf.com and, at retail, exclusively at DICK’S and Golf Galaxy stores and online at DICKS.com and golfgalaxy.com.
To celebrate the launch of the expanded partnership, SWAG and DeChambeau are giving fans a chance to win a VIP experience with Bryson through limited-edition Blind Bag headcovers. Bryson x SWAG jointly made 13 uniquely designed headcovers with varying rarity tiers. Four Golden Headcovers give the fans who find them a chance to spend a day behind the scenes with DeChambeau on his YouTube show, Break 50. Blind Bag headcovers will be available online at SWAGGolf.com and in store at DICK’S & Golf Galaxy. Each headcover arrives in a sealed blind bag, so buyers won’t know which design they have until they open it.
“The explosion of YouTube golf over the last several years has been incredible, and a big part of that is the connection golfers feel with the creators and content they follow,” said Ryan Bogosta, Vice President and GM at Golf Galaxy. “This contest brings that connection to life by giving golfers a chance to get behind the scenes of Break 50, and we’re excited to work with SWAG and Bryson to make that possible.”
The Break 50 Blind Bag Sweepstakes runs from Nov. 19 through Dec. 31, 2026, 11:59 PM CT and is open to eligible residents 18+ in all states except Rhode Island. Find a Golden Headcover in a Blind Bag to claim one of four VIP experiences with Bryson DeChambeau, including behind-the-scenes access to a Break 50 shoot, a range session and lunch with Bryson. Fifty limited-edition headcovers signed by Bryson are also up for grabs. NO PURCHASE NECESSARY. See here for complete details, including how to enter without a purchase.