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Srixon and Malbon Golf Team Up for Inaugural Malbon Buckets Cup Tour

SRIXON® is proud to announce a new partnership with Malbon Golf for the inaugural Malbon Buckets Cup Tour, a first-of-its-kind competitive golf series designed...

PGA Tour Twins Parker and Pierceson Coody Join Turtleson Team

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, has announced a partnership with PGA Tour players Parker...

Srixon Continues LPGA Momentum, Adds Brooke Matthews and Jenny Shin to 2026 Tour Staff

Building on recent success and looking ahead to the future, SRIXON® is expanding its LPGA Tour roster by welcoming Brooke Matthews and Jenny Shin...

73rd PGA Show Showcases Golf’s Momentum, Innovation and Global Community as Industry Launches a Strong 2026 Season

The 73rd PGA Show, held January 20-23, 2026, delivered a powerful statement on the strength, scale and future of the global golf industry, welcoming more...

Scheffler Sets the Standard in the Desert

Scottie Scheffler made Sunday at The American Express feel less like a shootout and more like a lesson in control. On a course designed...

COBRA GOLF ® INTRODUCES MIM PUTTER FAMILY ENGINEERED WITH LA GOLF TECHNOLOGY

COBRA Golf®, a leader in golf club innovation and performance-driven design, today announced the launch of its all-new MIM Putter Family, a complete lineup engineered...

COBRA GOLF® LAUNCHES 3DP TOUR PUTTER FAMILY

COBRA Golf®, a leader in golf club innovation and additive manufacturing, today introduced the all-new 3DP TOUR Putter Family, a performance-driven lineup that harnesses the...

XXIO Casts Sports Broadcaster Charissa Thompson as Latest Brand Ambassador

XXIO®, a global leader in premium lightweight golf equipment, proudly announces television host and sports broadcaster Charissa Thompson as the brand’s newest ambassador. Known...

Dunlop Sports Americas Bolsters Retail Marketing Initiatives with Hiring of Kyle Freeman

Dunlop Sports Americas is excited to announce the hiring of Kyle Freeman as its new Retail Brand Marketing Director, a role focused on shaping...

New Look, New Era, Same Obsession: Srixon’s Global Rebrand Unites Golfers Worldwide

SRIXON®, a global leader in tour-quality golf equipment and innovation, announces the launch of its new global brand platform, “Obsessed With It,” marking a powerful...

OMEGA Joins TGL as Official Timekeeper

OMEGA has joined TGL as the competition’s new Official Timekeeper. The innovative format appeals especially to the brand’s pioneering spirit, and its long-standing connection...

CookUnity and New York Golf Club Announce Partnership to Elevate the Meals of the Next Generation of Golfers

CookUnity, the world’s first chef-to-you platform delivering meals from Michelin-starred restaurateurs, James Beard Award winners, and celebrity chefs, kicked off a new partnership with...

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